LG Reinforces Strong Position in the European HVAC Market
LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at the International Trade Fair for Sanitation, Heating and Air (ISH) 2023, taking place in Frankfurt, Germany, from March 13-17. On display across the Residential Solution booth and the Commercial Solution booth, LGβs industry leading solutions for home and business deliver the strong performance and energy efficiency that European customers demand.

Due to tighter environmental regulations and the short supply of natural gas, the European HVAC market has seen growing interest in heat pump air conditioning systems that can reduce carbon emissions and dependence on fossil fuels. In 2019, the European Union announced its βEuropean Green Dealβ policy, which aims to achieve carbon neutrality by 2050. Last year, it also declared the βREPowerEUβ plan to expand the use of renewable energy by 2030 and reduce energy consumption and reliance on fossil fuels.
Reflecting current market trends and a commitment to energy efficiency, LGβs HVAC products at ISH 2023 demonstrate the quality and value that have made the company one of the industryβs biggest players. Visitors to the Residential Solution booth can explore various solutions designed for private residences, including air source heat pumps (ASHP) employing low-Global Warming Potential (GWP) refrigerants, advanced Energy Recovery Ventilation (ERV) systems, LGβs reliable Water Heater as well as the Energy Storage System (ESS) and Building Energy Control (BECON) solution for smart energy management.
Making its global debut at ISH 2023 is the brand-new Therma Vβ’ R290 Monobloc for residential applications. The impressive ASHP utilizes R290 refrigerant, which has a GWP of three β far lower than the GWP of refrigerants commonly used in heating solutions. The Therma V R290 Monobloc also delivers dependable indoor heating to keep homes comfortably warm throughout the coldest months of the year.
The LG Therma V series of high efficiency heat pump air conditioning systems are gaining wide popularity in the European market. Delivering a differentiated customer experience based on advanced technologies and convenient energy-saving features, LGβs outstanding ASHPs saw an increase in sales of more than 120 percent over the past year. In the majority of European countries where the companyβs HVAC business operates, including France and Germany, sales of LG heat pumps more than doubled in 2022.
As ASHP solutions, LG Therma V products use outdoor air to generate energy for cooling and heating, leading to significant gains in operational efficiency. LG Therma V utilizes 75 percent thermal energy harnessed from the air and 25 percent electricity, helping households to reduce their dependence on fossil fuels.
Another energy efficient LG solution in the spotlight at ISH 2023, the Multi Vβ’ i Variable Refrigerant Flow (VRF) system can be found in the companyβs Commercial Solution booth. Equipped with LGβs highly evolved AI engine, the Multi V i improves energy savings by up to 24.7 percent via AI Smart Care, which uses spatial and situational learning to adjust cooling and heating power. The solution also leverages LGβs AI Indoor Space Care to help maintain an even indoor temperature; automatically turning on the indoor units in a given area when occupants are detected, and turning them off again once the occupants have left.
βFrom the new Therma V R290 Monobloc to the Multi V i, our latest HVAC solutions demonstrate our commitment to promote a more energy efficient lifestyle,β said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. βLG will continue to develop smart, energy-saving solutions and endeavor to step closer to carbon neutrality.β
Visitors to LGβs ISH 2023 exhibition booth (E69, 12.1 Hall, Messe Frankfurt) can experience the companyβs full portfolio of cutting-edge HVAC solutions.
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